Monday, April 27, 2009


this is our ONE SHOW entry for LONG'S HORSERADISH. this is pretty much an unknown brand and we had to create an identity for it and position it as a high end, (semi) gourmet product. soooooooo, we decided that we wanted to own ETIQUETTE. etiquette in reference to dining, golf, elevators, subways, drinking...everything. Through location specific print, stickers to add-on to ads/posters/signage, interactive dining tables etc, Long's=Etiquette. Just in case its hard to read, here is a LINK to it on you tube so you can see it in fullscreen.

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