MEMORIES...

i just found out that my bike (aka my best friend in the whole world) was stolen in south beach. i leave sao paulo in 4 days and that bike was what i was looking forward to seeing more than anything!!! to pay tribute to my dearly beloved...

HAPPY BDAY RUIVO

for my friend RUIVO's bday, i stole his moleskin and drew some pics in it.

OLDE MARY JANE

new font...i saw something like this somewhere and took a mental note to one for myself

MAYO

i did these for hellman's mayo...and yes, theyre no big deal, but try and draw mayonnaise, and you will know why i like them

TANGole

this is a new product from TANG...you can mix the pouches into juice as normal, or you can freeze it to make popsicles. we did the print to go along with a commercial already in production that shows kids building cool shit from normal stuff, that makes popsicles...its really a sick spot and the tagline translates to "kids win." these particular print ads are not going to be used, but i really liked doing them. the client liked the idea but we ended up taking it to another level, and that spot is being produced. its been a lot of fun working on this particular brand because they let us do fun stuff.

DUPONT FRONT

this is a series we worked on for a new product called FRONT, it is targeted soley to sugar cane farmers. there are only about 300 farms here in brazil, so we got to do some fun stuff for our target audience. the product is an herbicide that provides equal crop coverage from weeds. we went the route of "safe from invaders" for the space invaders print, and "protects even the toughest corners" for pacman. in portuguese, it sounds much better :) we also have a microsite for the games but my fav part is the direct mail. you can read it if you click on it.

HELLMAN'S KETCHUP

we've been working off of an already existing campaign for ketchup. the main idea is combining two different foods using the DELICIOUSness of ketchup. here we have two interactive print ideas: the first one, the dice pop out and can be folded, using no adhesives, into dice with different meal options. one kids gets to roll each, and all you need from there is ketchup. in the second one, the bottle of the ketchup label peels off, and there are individual magnets with different foods written on each one. the whole piece sticks to the fridge, and kids can place the food magnet they want into the ketchup bottle to let mom know what to make. next is a bunch of miscellaneous web and promo stuff...you can read about them when its enlarged.