yet another ad campaign....this one is for the AD COUNCIL and its targeted to parents of teenagers to stop underage drinking. its a super tight budget, so we kept it old school with print, basic outdoor print, radio and web. this one is super simple, but i have been dying for a mostly-copy campaign and our platform, spending time with your family to encourage positive behaviors, is something i really believe in so i am siked on this one. the strategy is def strong.
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